Consign rebranding & 
In a world increasingly conscious of sustainability, Naturalia emerged as a response to the growing demand for organic, bulk, and zero-waste products. With the goal of creating a brand that resonated with environmentally conscious consumers, I was tasked with developing a cohesive and appealing visual identity.
The challenge: the primary challenge was to create a brand identity that not only conveyed Naturalia’s values (sustainability, naturalness, and commitment to the planet) but also stood out in a market saturated with eco-friendly products. Additionally, it was crucial that the design could be adapted to a wide range of applications, from packaging to digital communication.
To address this challenge, I adopted a design approach centered around nature and simplicity. The resulting logo, a combination of a modern serif typeface and a delicate plant silhouette, evokes the essence of the brand.
The color palette, composed of earthy tones and greens, creates a sense of calm and harmony, visually connecting with the natural products offered by Naturalia.
For the packaging, I opted for sustainable materials such as kraft paper and jute, and employed eco-friendly printing techniques like risography and natural inks. Every element of the packaging, from paper bags to product labels, was designed to convey a sense of authenticity and care for the environment.
In addition to branding and packaging, I developed a website prototype and an Instagram feed to reinforce the brand’s visual identity and invite users to explore the world of Naturalia and learn more about its products.
The final result was a cohesive and attractive brand identity that not only met but exceeded initial objectives. Naturalia’s branding has been very well received by the target audience, contributing to:
