STELLA JEWELLERY PACKAGING & 
Stella, a renowned luxury jewelry firm, sought to elevate its brand image and strengthen its position in the high-end market. With a focus on timeless elegance and exquisite craftsmanship, the goal was to create a visual identity that would resonate with discerning customers and solidify Stella’s reputation as a premier luxury brand.
The challenge: develop a brand identity that captures the essence of Stella’s luxury positioning while remaining modern and memorable. The design needed to convey a sense of exclusivity and sophistication, appealing to a discerning clientele. Additionally, the packaging had to be visually striking and protective, enhancing the overall unboxing experience.
To address these challenges, I created a minimalist yet impactful brand identity centered around a geometric, gold-foil logo. The logo features concentric squares that form a star, symbolizing Stella’s celestial inspiration and its position as a guiding star in the luxury jewelry market. The choice of gold, a timeless symbol of wealth and elegance, further reinforces the brand’s luxury positioning.
The packaging was designed to complement the logo and enhance the overall brand experience. The black matte boxes, with their embossed gold foil detailing, create a striking contrast and exude a sense of sophistication. The interior of the boxes is lined with soft, velvety material, providing a luxurious touch and ensuring the safekeeping of the jewelry.
The new brand identity for Stella has been exceptionally well-received, exceeding expectations and achieving the following:
