BRANDING - SVANIRE
SVANIRE TATTOO STUDIO
BRAND IDENTITY
INTRODUCTION
Svanire, an innovative tattoo studio, sought a visual identity that reflected its unique proposition: high-quality temporary tattoos. With a focus on minimalist and detailed lettering, the goal was to create a brand that would appeal to a young and modern audience, eager to experiment with body art in a more flexible way.
The challenge: The primary challenge was to develop a visual identity that communicated the temporary nature of the tattoos without compromising the idea of meaningful body art. Additionally, the design needed to reflect the sophistication and care put into each tattoo, despite its limited duration.
YEAR
2021
CLIENT
Design School project
SERVICES
Branding
THE SOLUTION
To address this challenge, the logo created was a visual representation of the concept of temporary tattoos. The brand name, “Svanire”, was designed with a typeface that evokes the idea of transformation and fading. The uppercase and lowercase letters merge and expand, creating a sense of movement and fluidity. This typeface choice reflects the temporary nature of the tattoos and suggests constant evolution.
To complement the logo, a studio sign was designed that maintained the minimalist and elegant aesthetic.
RESULTS
The new visual identity of Svanire has been a resounding success, achieving the following objectives:
- Market differentiation: Svanire has positioned itself as a unique tattoo studio, thanks to its proposal of temporary tattoos and its minimalist style.
- Attraction of a young audience: The modern design and visual aesthetic have attracted a young and cosmopolitan audience, interested in experimentation and self-expression.
- Brand strengthening: The coherent visual identity has contributed to creating a solid and memorable brand.
WEBSITE
The website designed for Svanire reflects the brand’s minimalist aesthetic and innovative approach to body art. The site features a clean, modern design with strong typography and high-quality imagery to showcase their intricate tattoo designs. The user-friendly navigation and responsive design ensure a seamless experience across all devices, making it easy for visitors to explore the brand’s offerings and book appointments.
KEY DESIGN ELEMENTS:
Minimalist Aesthetic
Bold Typography
User-Friendly Navigation
High-Quality Imagery
Responsive Design
Temporary Tattoos
Reimagine Ink. Redefine Style
Temporary Tattoos, Permanent Style
Svanire is at the forefront of body art innovation. We’ve developed a revolutionary, temporary tattoo ink that allows for intricate designs and vibrant colors, all without the permanence. Our mission is to empower individuals to explore their unique style, one temporary tattoo at a time.
Studio
Ink, Reimagined
Ephemeral Art -
We believe that body art can be a powerful form of self-expression, even if it’s fleeting. Our tattoos are designed to evoke emotion, inspire thought, and leave a lasting impression, despite their temporary nature.
Studio
Embrace the Ephemeral
Our Specialties
Svanire is redefining the concept of body art. We’ve pioneered a revolutionary, temporary tattoo ink that allows for intricate designs and vibrant colors, all without the permanence. Our mission is to empower individuals to explore their unique style, one temporary masterpiece at a time.
All tattooing styles
Lettering masters
Laser tattoo removal
Our story
A Visionary Ink: The Birth of Svanire
Svanire wasn’t born of a mere desire for a new tattoo studio. It was a spark ignited by a revolutionary idea: to redefine the art of temporary tattoos.
Our journey began with a simple yet profound question: “Why should body art be forever?” We challenged the traditional notion of tattoos as permanent markers, exploring the potential of ephemeral beauty.
