Imprigal — case study: E-commerce, Online catalogue, Web design
From product catalogue to online order.
- Services
- E-commerce, online catalogue, web design
- Client
- Imprigal
- Sector
- Customised and printed promotional products
- Website
- imprigal.es ↗
I designed and built Imprigal’s online shop: a catalogue organised by category — bags, clothing, pens, backpacks, mugs, umbrellas and more — product pages with quantity pricing in plain sight, a cart and a homepage featuring best sellers. I highlighted fast production, added customer reviews, direct contact by phone and WhatsApp, and a form to guide companies applying for a grant.
Taking the business online without losing the closeness that defines it.
Imprigal customises and prints products for companies, shops and events in Galicia. Until then, the business relied on personal contact and its sales network.
The product isn’t simple to sell online either: it needs a logo, a quantity and a price that changes with each tier. The shop had to explain all that without customers having to ask for a quote just to know what they would pay.
- 01Win customers online, beyond the sales network.
- 02Offer a catalogue that is easy to browse and to update.
- 03Communicate the service’s advantages, such as speed, and make contact easy.
A shop of its own with a categorised catalogue, trust-building messages and several ways to get in touch.
Strategy & UX
- Catalogue structure by category
- Shop UX/UI design
- Quantity pricing visible on the product page
Content & communication
- Trust messages about printing and lead times
- Customer reviews
- Contact by phone and WhatsApp
Design & build
- Online shop build
- Product pages and cart
- Grant application form
A catalogue that is always open, for new customers and long-standing ones.
Imprigal now has an always-available catalogue that reaches new customers as well as existing ones, with clear pricing from the first visit and a person on the other side whenever one is needed.
- 8 product families in the catalogue
- 0,27 € entry price shown upfront, no quote needed
- 2 direct contact routes: phone and WhatsApp
