Alquinorte — case study: E-commerce, UX/UI, Visual communication
A rental catalogue designed for events.
- Services
- Web design, e-commerce, UX/UI, visual communication
- Client
- Alquinorte
- Sector
- Furniture and equipment rental for events
- Website
- grupoomega.es ↗
I designed Alquinorte’s website and online catalogue with a warm identity in greens and wood tones. I organised the catalogue into six categories, with product pages showing materials and dimensions, a cart for booking, a selection of the most requested products and an advice form. I carried the same visual line over to social campaign images and a printed catalogue.
Comparing tables, chairs, tents and day rates without getting lost on the way.
Alquinorte rents furniture, tents, tableware, décor and equipment for weddings, corporate events and celebrations. Its audience includes private customers, companies and professionals such as wedding planners.
Comparing options — tables, chairs, linen, tents, sizes and day rates — means a lot of browsing, so the catalogue had to be comfortable on any device. And the brand had to convey, on and off the website, the same attention to detail it puts into its events.
- 01Organise a large catalogue clearly.
- 02Achieve a polished, consistent brand image across every medium.
- 03Make ordering and contact easy, including for those who need advice.
Six categories, product pages with what matters and two paths: book or ask for advice.
Strategy & UX
- Catalogue structure in 6 categories
- Website UX/UI design
- Cart and booking flow
- Advice form
Content & communication
- Campaign images for social media
- Brand messaging
- Printed catalogue design
Design & build
- Website visual identity
- Product page design
- Online catalogue build
Every product can be browsed, compared and booked.
Alquinorte now has its own website where every product can be browsed, compared and booked, with a direct channel for questions and a consistent brand image across web, social and print.
- 6 catalogue categories
- 2 ways to buy: cart and advice
- 3 media, one identity: web, social and print
