Svanire — case study: Branding, Visual identity, Social media
A brand that stays by your side, designed to fade.
- Services
- Branding, visual identity, social media
- Client
- Svanire
- Sector
- Tattoo removal studio · Baltimore, USA
I started from a brand concept — to fade — and defined a clear audience: women aged 30 to 50. I created the logo, which shifts from upper to lower case to feel closer, a spa-inspired visual system, images for social media, a brand poster and a signage proposal for the shopfront.
A warm brand for a delicate moment.
Svanire is a tattoo removal studio in Baltimore, USA. Its service supports people who want to change something they carry on their skin.
People who walk into a studio like this are often at a delicate point in their relationship with their own image. Svanire needed a brand that conveyed calm and trust, and that felt close to its audience.
- 01Define a clear, memorable brand concept.
- 02Convey calm, care and trust.
- 03Give the brand a presence on social media and in the studio.
One concept — to fade — translated into logo, colour and communication.
Strategy
- Brand concept: to fade
- Audience definition: women aged 30 to 50
Content & communication
- Social media imagery
- Brand poster
Design
- Logo, from upper to lower case
- Spa-inspired visual system
- Shopfront signage proposal
A complete identity, ready for social media and the studio.
Svanire now has a consistent brand identity: logo, spa-inspired visual system, social media material, poster and a shopfront signage proposal.
- 1 brand concept: to fade
- 5 deliverables: logo, visual system, social, poster and signage
