Houstico — case study: App, UX/UI, Brand & social
Your city, your places, your perks.
- Services
- App design (UX/UI), identity, brand mascot, social media
- Client
- Houstico
- Sector
- Local retail · Loyalty
I designed the interface of the Houstico app, where people discover offers and perks from nearby businesses and collect points on a loyalty card. I also developed the brand world: a mascot with character, an instantly recognisable violet-and-lime palette and a social campaign that talks about city, neighbourhood and community.
Making it as easy to discover your local shops as opening an app.
Houstico brings the perks of cafés, restaurants and neighbourhood shops into one app: members-only offers, benefits and loyalty cards.
The challenge was twofold: an interface understood at first glance — what’s nearby, what do I get, how do I redeem it — and a brand friendly enough that both neighbours and businesses would want to be part of it.
- 01Design a clear app for discovering nearby offers.
- 02Give the brand a recognisable personality of its own.
- 03Introduce the app on social media with a community message.
houstico Your city. Your places. Your perks.
A simple app and a mascot that plays host.
UX/UI
- “Discover” screen with business-type filters
- Benefit and offer cards
- Points-based loyalty card
Brand
- Brand mascot and its expressions
- Violet and lime palette
- Graphic assets for the app and communication
Social media
- Launch campaign
- Feed pieces with one message each
- A warm, local tone
More than an app: a local community with a face of its own.
Houstico has an app that needs no instructions and a brand that is easy to grow fond of, ready to introduce itself to neighbours and businesses with the same voice on screen and on social media.
