Consign — case study: Web design, Digital strategy, Branding
Technical services, clearly explained.
- Services
- Rebranding, web design, digital strategy, brand imagery
- Client
- Consign
- Sector
- Ride control systems for amusement parks · Maryland, USA
- Website
- consignllc.com ↗
I was part of the team behind Consign’s rebranding and new website. My role was to act as a bridge: I worked closely with engineers and highly technical profiles to understand how their control systems work and translate that into language any client could follow. Based on how those clients make decisions, we organised the services together into three phases — design, build and commissioning. I took care of the graphic identity and its roll-out, the website design, and writing and laying out the content, always reviewed by the technical team so the key information stayed intact. I also designed the contact form, the technical-support ticketing system, the strip of parks that already trust Consign and a series of brand images showing the team at their real work.
A highly technical, high-responsibility service, told without getting lost in jargon.
Consign is a US company based in Maryland that designs, builds and commissions control systems for amusement park rides, roller coasters included. It has over 30 years of experience, according to the company, and works with parks around the world.
Control systems are hard to explain to the people who have to hire them. Park and maintenance managers need to understand what Consign does, how it works and why they can trust it.
- 01Explain the services simply and in order.
- 02Convey trust and track record to international clients.
- 03Make first contact and technical support easy.
Three clear service phases, plain language and a technical, professional image.
Strategy & UX
- Coordination with engineers and the technical team
- Research into how customers decide
- Services organised in 3 phases
- Website architecture
Content & communication
- Clear content with the key technical information
- Brand image series of the team at their real work
Design & build
- Graphic identity and rebranding
- Website design and build in English
- Contact form and support tickets
Services presented in an orderly, credible way, with two clear ways to get in touch.
Consign now has an English-language website that presents its services in an orderly, credible way, with images that reinforce its technical, professional profile and two clear ways for a park to get in touch or request support.
- 3 service phases: design, build and commissioning
- 30+ years of track record to convey (Consign’s figure)
- 2 contact routes: form and support tickets
